📅 Date: Wo. 14 mei
🕔 Time: 15:00 – 18:00 uur
📍 Location: B’WISE Incubator, Claudius Prinsenlaan 12, 4811 DK Breda
What is the workshop about?
Learn how to uncover real needs and the true job to be done
Simply asking, “What is your problem?” rarely leads to meaningful insights. But how do you get customers to open up and talk about what really matters—so you can create products that truly fit their needs?
In this interactive workshop, you’ll explore 7 common pitfalls that prevent deep conversations and learn how to avoid them. Through hands-on exercises, you’ll develop skills to:
✅ Guide conversations beyond surface-level answers
✅ Uncover hidden motivations and real customer needs
✅ Use theater-inspired techniques to build trust and curiosity
Expect lots of practice, coaching, and reflections, designed to make learning engaging and effective. Inspired by theater techniques, we’ll experiment with playful ways to navigate customer conversations with confidence.
Ready to take your customer interviews to the next level? 🚀