About the programme
Launching a successful startup starts with truly understanding and validating your customer’s problem. This programme is designed to guide you through that crucial process. Through practical experiments, insightful discussions, and real-world feedback, you’ll gain the confidence and tools to turn your vision into reality.

What you’ll work on:
✓ You’ll delve into the start-up framework, learning how to achieve consistent growth whilst uncovering the key reasons why 90% of start-ups fail.
✓ Validate the customer problem: Dive deep into your customer’s needs to ensure your idea solves the right challenges.
✓ Test and refine your startup idea: Use practical experiments and real-world feedback to validate and improve your concept.
✓ Conduct 50 customer interviews during the programme to gather actionable feedback.

Selection criteria
✓ You have a scalable and repeatable startup idea. This means your idea has the potential to grow quickly without a proportional increase in costs and can be reproduced in different markets or customer segments with consistent success
✓ You demonstrate commitment and motivation to complete the entire programme including related activities in addition to the training sessions