From building to selling. In these two sessions, you shift the focus from “one more feature” to “one more customer.”

In workshop 1, you build your own funnel: from first contact to outreach that works — including prospecting, lead generation, and sharpening your targets and messaging.

Two weeks later, in workshop 2, we put that approach to the test: is your product-market fit really there, does your beachhead market hold up, and why would a customer actually choose you?

No theory for theory’s sake. After session 1, you are expected to go out into the market, test your assumptions and gather real input. In session 2, you come back with the results and account for what you learned.

Test in the market. Don’t just build again.